Mike Edmisten Follower of Jesus. Husband of Nicki. Father of Ryan & Brock. Communicator of the Word.

New Theme Song

This won't make any sense if you don't live in Cincinnati. But for the locals…aren't you glad that Gold Star Chili finally has a new advertising campaign? If I heard that pitiful theme song, Get Lost in the Taste, one more time…well, I don't know what I was going to do. It would have been bad, though. Very, very bad. (For those of you who don't live in the 'Nati, this ad campaign was everywhere. And the song was really sad.)

Thankfully, the head honchos at Gold Star finally made the switch to a new campaign. Whether or not it will affect their business, I don't know. (I'm a Skyline man, myself.) But I do know that, for the time being, I don't cringe at their commercials.

Corporations change slogans, logos, etc…simply because whatever they are doing currently has been around long enough. They know that, if they never change, eventually people will grow so familiar with it that they will cease to notice it. I can sing that stupid Get Lost in the Taste song, word for word. I heard it so many times that, unfortunately, I memorized it. When it came on, I tuned it out. It was too familiar.

It seems like a lot of churches have missed this, though. The church is notorious for doing the same thing in the same way…all the time. For example, let's say the order of their worship service never changes…ever. Eventually, people are going to become so familiar with it that they just go through the motions. They become so familiar with it that they cease to notice it.

Change is not easy in the church. In some churches, it seems darn near impossible. But if nothing ever changes…it will be like a bad corporate jingle on the radio. People will tune out…or change the station.